Great Plains logo

Since its launch in 1989, Great Plains has set out to create a must-have collection of high-quality basics alongside contemporary fashion-inspired styles. Instantly satisfying the style demands of any modern wardrobe, quality, affordability, and unique design accents lie at the heart of the London-based brand. Celebrating comfort, style, and premium quality through effortlessly on-trend collections.  With a focus on feminine separates, versatile dresses and our much-loved knitwear, they strive to create a capsule wardrobe for the modern woman who loves to experiment with contemporary fashion trends but is not dictated by them.