The business was launched in early 2007 by Amelia and her partner Hari. Coming from a manufacturing background, they had spent a number of years producing clothing for other brands and wanted to start a line of their own. Lily & Me is a print-led lifestyle brand with a twist of vintage and an emphasis on femininity. Based in Gloucestershire, they are a family-owned British business that love quality and attention to detail. Their unique prints and shapes are inspired by the beauty of nature and the surrounding countryside. They try to captivate this in every print and piece. "From concept of fabric, print design, shape and style, right through to our swing tags, marketing and our customer service, we put love into everything we do!"