YAYA logo

YAYA is a lifestyle brand. They create comfortable and feminine collections, which are easy to style and to love seasons long. Known for their designs in soft fabrics and toned down colours. They select their materials with care. Each fabric has its own typical properties with matching characteristics. Before a garment goes into production, they perform extensive washing and pilling tests to limit the risks of shrinkage and pilling. It all results in articles with surprising charm. Add a tough touch to the softness and you’ve got the full YAYA package.